Lunt's explanation of the focus group as either (Merton) a source of idea, a precursor to quantitative research or as as way to identify and draw conclusions about the prevalence and distribution of ideas and attitudes (especially with market research) had me wanting to question some of the assumptions, mainly that groups generate discussion. I think that many in a group either filter what they say or maybe even what they acknowledge to themselves. There just seemed to be this acceptance that individuals are able to articulate what they think, feel, believe and do. judgements are made all the time about what to share/report and what to refrain from saying. An example is market research. If you asked me what I had for breakfast, I'd likely say a bowl of oatmeal rather than the oatmeal cookie. Students will report studying more and watching TV/playing on the computer less.
Just a thought...
Mary
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